降价这件事上,人的直觉是系统性错的。
第一处:降 20% 不等于多接 20% 就能持平,而是 25%(降 30% 要多 43%,降 50% 要多 100%)。第二处:价格降的是收入,砍掉的是利润——如果直接成本占七成,价格降 10%,利润掉 33%。谈判时你想的是那个 10%,而实际发生的是这个 33%。
填上报价、对方想要的价和工时,代码把这两个数算出来,加上降价前后的实际时薪。这两个数字通常直接改变要不要降的决定——不是因为它们说服了你,是因为在此之前你算的是另一笔账。
然后是动机识别:把客户原话贴进来,代码按措辞分五类——试探(没给理由也没提别家,这时候降价最亏,对方本来就准备接受原价)、真没预算(最好处理,因为可以谈范围)、比价(先问清楚那份报价包含什么,多数情况下两份不是同一件事)、拖延借口(价格只是措辞,降了也不会成交)、想砍范围(最健康的一类,顺着谈)。这五种的应对完全不同,而降价只对其中一种有用。
最后是三种不降价的替代方案:降范围不降单价(降单价是永久的,降范围是这一单的)、换条件不换价格、给一个更便宜的产品而不是更便宜的价格。以及什么时候该直接放弃——一单坏客户占掉的不只是这单的利润,还有你本可以用来找好客户的时间。
$2 解锁按动机的完整应答脚本、三种替代方案的具体报价结构,以及守住价格的邮件与微信话术。
Intuition about discounting is systematically wrong in two places.
First: a 20% cut doesn't need 20% more work to break even — it needs 25% (30% needs 43%; 50% needs 100%). Second: price comes off revenue, but it lands on profit — with direct costs at 70%, a 10% price cut removes 33% of the profit. In the negotiation you're thinking about the 10%; what happens is the 33%.
Enter your quote, their target and your hours, and the code produces both figures plus your effective rate before and after. They tend to change the decision outright — not by persuading you, but because until then you were doing a different sum.
Then motive: paste the client's words and the code sorts them into five kinds — reflex haggling (no reason, no competitor named; discounting here is the most expensive kind, because they were ready to pay), a real budget ceiling (the easiest, because it can be answered with scope), comparison shopping (find out what the other quote covers; usually the two aren't the same thing), a polite delay (price is the wording, not the reason; a discount won't close it), and wanting to cut scope without saying so (the healthiest — follow it). Each needs a different answer, and discounting only works for one of them.
Then three alternatives to discounting: cut scope not rate (a rate cut is permanent; a scope cut is one project), trade terms instead of price, and offer a cheaper product rather than a cheaper price. Plus when to walk — a bad client costs you this project's margin and the time you'd have spent finding a good one.
$2 unlocks full scripts by motive, pricing structures for each alternative, and the messages that hold a price without losing the client.
按五种动机分别的完整应答脚本(每种给出第一句、对方追问后的第二句、以及底线在哪)、三种替代方案的具体报价结构(缩范围版/换条件版/降配版怎么写),以及守价的书面话术与什么时候该停止回复。Full scripts for each of the five motives — the opening reply, the follow-up when they push again, and where the floor is — pricing structures for the three alternatives, written messages that hold a price, and when to stop replying.
所有数字都基于你自己填写的报价、工时与成本,估算不准结果就不准。「多接 X% 才持平」只考虑收入,不含你多接那些单所增加的成本与时间;利润降幅按你填的直接成本计算,未含固定成本、税费与机会成本——真实情况通常比算出来的更糟,不会更好。动机识别按关键词匹配,是粗口径参考,同一句话在不同语气与关系下含义可能完全不同,请以你对客户的实际了解为准。本工具不提供法律或财税意见,定价与是否接单的决定由你自己作出。你填写的内容不入库。
Every figure derives from your own quote, hours and costs. "Needs X% more volume" accounts for revenue only, not the added cost and time of that extra work; the profit impact uses the direct costs you entered and excludes fixed costs, tax and opportunity cost — reality is usually worse than the computed figure, not better. Motive detection is keyword-based and rough; the same sentence can mean different things depending on tone and relationship, so weigh what you know about the client. This is not legal or tax advice; pricing and whether to take the work are your decisions. Nothing you enter is stored.